Sometimes as a food blogger it’s important to find alternative revenue opportunities in order to make that hobby sustainable or to help you launch into becoming a full-time food blogger. But just because you’re a food blogger doesn’t mean all your revenue has to be related to food. Listen in to my interview with Sara Cornelius as she talks about Creative Revenue Streams for Food Bloggers.
If you’re curious about expanding your social media outreach to include SnapChat, today’s podcast episode will provide lots of answers.
I’m aware of the fact that people are full-time food bloggers and that’s a dream of mine to do that someday. And I know that making income from just ad revenue is extremely difficult so I thought with these illustrations I can easily sell prints of these online and then I automatically have an extra source of income and it should help lead to freelance opportunities. So it was always a part of my blog business plan. — Sara Cornelius
Sara created an Etsy shop where she sells her prints. Sara also has a job which she says allows her the freedom to follow the passions of what she wants to do with her blog.
Sara talks about some of the highs and lows of being a food blogger. The highs include receiving comments from people who say they were inspired to cook at home thanks to one of her posts. The lows may be turning down activities with friends or others because of something she needed to do for her blog.
Featured Content – Creative Revenue Streams with Sara Cornelius
Here are some of the highlights of my discussion with Sara:
- How Sara spent two years planning her food blog
- The process Sara used to determine the name of her blog
- How Sara decided to create a visually-pleasing blog
- Sara talks about her photography process, including how she used to work with her boyfriend to do the photography and now does it on her own
- Sara’s process involves trying her best to have fun with it!
- How using Instagram helped Sara develop her style and aesthetic for what she likes in her food photos
- Sara loves connecting with other food bloggers
- Sara creates a uniquely illustrated print for each recipe she shares on her blog
- Sara includes selling her food illustrations as part of her food blog business plan
- How Sara has turned down commissioned work that she doesn’t love because she would rather spend time working on her blog, that she really loves
- Sara shares how she’s used Instagram to grow her presence there
- Sara talks about her favorite (and least favorite) social media platforms
- Sara also talks about her recipe/post preparation process
This episode includes references to some resources you might find interesting. Here they are:
- Learn more about today’s guest, Sara Cornelius on her site Cake Over Steak or Sara’s Cake Over Steak Etsy shop.
- Sara talks about reading the blog Not Eating Out in New York by Cathy Erway
- Sara talks about reading the book Blog Inc by Joy Cho as part of her blog planning process
- Sara talks about the Food52 Instagram contest
- Sara talks about The Gilmore Guys Podcast
- Why not give Sara a shout-out on Twitter or Instagram and say thanks for the Chopped Podcast interview!
- Learn about future Chopped Podcast episodes by subscribing to the ChoppedCon newsletter. Just add your email in the subscribe section at the bottom of this page. You’ll be glad you did!
- Tickets for the 2015 Chopped Conference are available. You can also attend a Food Photography Workshop with Matt Armendariz or participate in the dynamic Food Blog Success Summit. Take your food blog to the next level…learn more and buy your tickets today!
- Our next podcast interview is with Alex Gates and we’re talking about email marketing strategies. If you’re thinking about how you need to grow and reach out to your email list, Alex has lots of great advice! Be sure to subscribe so you don’t miss it!
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Thanks so much for listening to today’s podcast. I hope you found it informative and helpful to your food blog. Make sure you don’t miss out on any of the Chopped Podcast episodes by heading on over to iTunes to subscribe to the Chopped Podcast. While you’re there, provide a review and rating is a great way to help other podcast listeners find it too!
That’s it for today’s podcast. As always, thanks so much for joining in the discussion!